![]() ![]() This way, you’ll have the proper authentication that will make sure that your emails get to your customer’s inbox. This could have a negative impact on your sending reputation. It doesn’t guarantee high deliverability.Īlso, there is a huge chance that you use a shared web server that may be flagged as suspicious. ![]() If it uses the PHP Mail function, that can be a problem. Your own website or eCommerce platform might also send an email. These are important and need to be delivered fast and without trouble. They include password reset emails, order confirmation emails, legal update emails, and so on. Transactional emails are automated emails your customers receive when they take specific actions.They include email marketing and advertising emails. Bulk emails are the emails you send to a large segment of your customers at once.There are generally two types of emails you send out to your customers: Let me put it this way, without an SMTP server, your email messages won’t get to your recipients. SMTP is a set of guidelines and procedures for sending emails. ![]() SMTP stands for Simple Mail Transfer Protocol. ![]() It acts as a ‘middleman’ between you and the receiver of your emails. An SMTP server is the application and hardware that sends your email messages. ![]()
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